Sonos has provided a sneak peek into its first retail store, slated to open July 19 in New York City.
Through a personalized listening experience and superior service offerings, music fans will have the opportunity to explore and shop the entire family of Sonos wireless smart speakers and components to find the ultimate audio setup for their own homes.
Each listening room is set up to look like a room in a house, such as a studio or a living room, featuring custom furniture, visual art and lighting designed to reflect the company’s favorite styles and periods from the past century. As well as enlisting a range of designers and illustrators to help create the different environments, their “legacy audio” room is adorned with a collection of Thurston Moore’s old mixtapes and no-wave cassettes from the downtown NYC scene. A far cry from the gritty ’80s scene it channels, the “legacy room” does let you listen to Bob Dylan on vinyl through a Sonos system.
“When I lived in New York, you could stop in off the street into Other Music or into Rock & Soul, Bleecker Street Records, any of these record stores and just listen to music and meet other music people,” Siegel says. “That’s kind of disappearing from the city, and it would be a dream come true to me if this store became like that. I hope that it’s casual enough for people to feel comfortable coming in.”
The Sonos store opens on Greene Street in Soho, NYC on Tuesday 19th July with a series of pop ups, listening sessions and podcast recordings planned to raise the curtain.
[Source Article: Billboard]